Cookie & Tracking Technologies Policy
Last updated: March 2025
Understanding How We Use Tracking Technologies
When you visit novariqelos.com, we use various tracking technologies to make your experience smoother and help us understand how people use our expense tracking platform. Think of these as helpful tools that remember your preferences and let us know which features actually get used.
We're not here to collect data for the sake of it. Everything we track serves a purpose—whether that's keeping you logged in, remembering your dashboard settings, or helping us figure out why certain features aren't working as well as they should.
What Actually Gets Tracked
We use several types of tracking methods on novariqelos.com. Some are absolutely necessary for the site to work. Others help us improve things or understand our audience better.
Essential Cookies
These keep the site functioning. They remember your login status, maintain your session security, and store critical settings. Without them, you'd have to log in constantly and reset preferences every time you visit.
Functional Cookies
These remember your choices—like which currency you prefer or whether you want the dark theme enabled. They make your experience more personalised without tracking what you're doing across other websites.
Analytics Cookies
We use these to understand how people navigate novariqelos.com. Which features get ignored? Where do users get stuck? This data helps us make better decisions about what to improve.
Marketing Cookies
These track whether our advertising actually works. If you clicked an ad before signing up, we want to know so we can focus on channels that bring people who find our expense tracking useful.
Specific Technologies We Deploy
Beyond standard cookies, we use a few other tracking methods that work differently but serve similar purposes:
- Local Storage: This keeps larger amounts of data on your device—things like cached expense entries so the app loads faster when you return.
- Session Storage: Temporary storage that gets wiped when you close your browser. We use this for form data so you don't lose everything if you accidentally navigate away.
- Pixels and Beacons: Tiny transparent images that tell us whether you opened our emails or viewed certain pages. They help us understand engagement without storing anything on your device.
- Browser Fingerprinting: We collect basic information about your browser and device configuration to detect potential security issues and prevent fraud.
How Long We Keep This Data
Different tracking technologies have different lifespans. Essential cookies might last for months so you stay logged in. Analytics data gets aggregated and anonymised after 90 days. Marketing cookies typically expire after 30 days.
We review our data retention policies regularly and delete information we no longer need. If you close your account, we remove tracking data associated with your identity within 30 days.
Technical Details of Our Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| domain_session | Maintains your login session and security tokens | 7 days |
| user_preferences | Stores dashboard layout, currency, and theme choices | 1 year |
| analytics_id | Anonymous identifier for usage statistics | 90 days |
| campaign_source | Tracks which marketing channel brought you here | 30 days |
Your Control Options
You can manage cookies through your browser settings. Most browsers let you block all cookies, accept only first-party cookies, or get prompted before any cookie is set. Keep in mind that blocking essential cookies will break core functionality on novariqelos.com.
Managing Cookies in Your Browser
Each browser handles cookies differently. Here's how to access cookie settings in the most common ones:
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Manage cookies
You can also use browser extensions that give you more granular control over tracking technologies. Just be aware that aggressive blocking might affect how our expense tracking features work.
Third-Party Services
We use a few external services that set their own cookies. These include our analytics provider, payment processor, and email delivery system. Each of these services has their own privacy policies explaining what they track and why.
We're selective about third-party integrations. We only work with services that take data protection seriously and offer their own opt-out mechanisms. That said, we can't control what these external providers do with the data they collect.
Questions About Our Tracking Practices?
If you want more details about how we use cookies or tracking technologies, get in touch. We're happy to explain our setup or help you configure your preferences.
Email us at info@novariqelos.com or visit our office at Quentin Blake Centre for Illustration Rear of, 28 Amwell St, London EC1R 1XU, United Kingdom.
Call us on +44 191 265 5940